MYCOM OSI and stc partnership in Hyperautomation wins Telecom Review’s Most Innovative Middle Eastern Product/Service Award 2022

LONDON, UK – December 9th, 2022 – MYCOM OSI, a leader in Network Assurance and Experience Assurance for Communications Service Providers (CSPs), today announced that its Assurance Solutions at stc, using Hyperautomation as an early blueprint to deliver immersive customer experiences for global mega events, has resulted in MYCOM OSI and stc winning the Telecom Review Most Innovative Middle Eastern Product/Service Award 2022.

For Hajj 2022, stc, Saudi Arabia’s leading mobile and fixed line service provider, and MYCOM OSI, a leading-edge service assurance vendor, partnered to deliver high-quality network coverage, capacity and service using AIOps-driven Hyperautomation during the high traffic intensity and hyper mobility event. The Hajj 2022 mega event involved high mobile data traffic (4G/5G) and hyper mobility, and a high number of international roamers.

The results in automation and high customer experience during the Hajj period were achieved through MYCOM OSI’s award-winning service assurance system EAA and the industry-recognised Telco Transformation Solutions. MYCOM OSI supported stc by planning for constant large changes in traffic as well as monitoring the flow of traffic, acting swiftly (by using near-real-time dashboards leading to root cause analysis) to ensure seamless customer experience.

In recognition of the achievements of the partnership, a panel of independent judges selected stc and MYCOM OSI as joint winners of the ‘Most Innovative Middle Eastern Product/Service’ award at the Telecom Review Leaders’ Summit 2022.

“Hajj is the biggest event in Saudi Arabia, with millions of people attending from all over the world – for that we wanted to track all our KPIs, ensuring we maintain our customer experience and service quality,” said stc’s Zeyad Saud Abuhelal, App & Core performance director. “To enhance our technology performance architecture, we integrated MYCOM OSI’s hyperautomation solution to build an award-winning case and other similar use cases. Hyperautomation and AI are at the heart of digital transformation for operations efficiency. We want to accelerate our digital transformation through a robust foundation for innovation by working closely with partners like MYCOM OSI.”

“We have been a very proud partner with stc for the past 15 years, and we’re really honoured with the trust that Zeyad and the team at stc put in us,” said Mounir Ladki, President and CTO at MYCOM OSI. “I think this whole idea is a true partnership, where we jointly innovate, and we jointly design the problem solutions.”

Commenting on the awards, Jeff Seal, Chief Awards Officer, Managing Partner and Editor-in-Chief, Telecom Review North America, said, “2022 brings out the biggest Telecom Review Excellence Awards program yet, garnering a very high interest level from the industry. We received a record-breaking number of nominations from around the world. The Excellence Awards continue to be the “standard” for which the industry judges its peers.”

To arrange a discussion with MYCOM OSI and find out more about offerings such as Hyperautomation, Experience Assurance, and 5G Standalone Assurance, click here or contact the team at